It's a pretty simple question but not easily answered by many small business owners. (Too) many answer the question with something like "to make a profit". This confuses the expected outcome with the purpose of the business. Read more
Perhaps the ultimate business dragon and one most people readily identify with is simply a lack of profit. However, while it is simple to identify it is far more complex to address. Read more
One of the 2 key prerequisites for a finely tuned and high performance cash machine is profit. This is quite basic yet in the Volatile, Unpredictable, Complex & Ambiguous (VUCA) world we live in profit is becoming a more elusive outcome for many small businesses. That is, while profits may be being earned they are far more difficult for many to achieve and often lower than they once were.